Lesson List

First Interaction
Introductory meeting that discussed what the internship is about.

First Interaction (Audio)37:36

Class 1: Introduction to Content Writing and AABECS Brand Strategy
Now let's know about this brand and also gain insight into content writing for education.

Class 2: Audience, Voice and Content Sourcing
Let's understand where and how we source contents, including the tone and voice we used in delivering it to our audience.

Class 3: Basics of SEO
Let's dive into the world of Search Engine Optimization

Class 4: Crafting Compelling Headlines
Now we've Chosen a topic, done keyword research, how do we make our headline appealing to the readers? This is what this lecture will take care of.

Week 2 | Structuring a Blog Post
Welcome to the second week of this training. STRUCTURING A BLOG POST In today’s fast-paced digital world, every word counts. Whether you're posting on a blog, social media, or an internal platform, capturing your audience's attention and keeping them engaged is an essential skill. This scheme of work is designed to take you step-by-step through crafting posts that not only captivate readers but also encourage them to return for more. From hooking your audience with an impactful introduction to structuring content for readability and crafting a strong, memorable conclusion, each section equips you with techniques to make your writing stand out. WHAT TO LEARN THIS WEEK 1. Writing an Effective Introduction Your opening lines are crucial—they determine whether your readers stay or scroll away. This module dives into strategies for crafting introductions that grab attention right away. Learn how to pique curiosity and set the stage for an engaging read, ensuring your audience is hooked from the start. 2. Building the Body of Your Post The body of your post is where you deliver your message, and clarity is key. This section covers how to organize content into clear, digestible chunks using subheadings, bullet points, and short paragraphs. Discover tips on using simple, direct language to make your content accessible and enjoyable, keeping your readers engaged from start to finish. 3. Crafting a Conclusion and Call-to-Action (CTA) An effective post doesn’t just end—it leaves a lasting impression. In this final module, you’ll learn how to summarize your main points effectively and create a compelling call-to-action that keeps your audience engaged beyond the page. Encourage readers to explore more content, share the post, or come back for future updates. With this scheme of work, you’ll have the tools to transform any topic into content that resonates, connects, and builds a loyal audience. Let’s start crafting posts that not only inform but inspire!

Week 3 : Editing, Proofreading and AI in Content Writing
Welcome to week 3, everyone will be on the same level as you'll be writing your first article this week. Also, there will be a peer to peer review. You'll also be learning interesting writing secrets, including improving your writing skills using AI tools. Ahead of the class, please read as many articles as possible on admissioncompanion.com and other blogs. You are not a writer when you don't read. I'll see you soon in week 3 lectures. Don't miss it.

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First Interaction (Audio)

In this video, we discussed:

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  • Internship with AABECS, what it is, and what it is not. 
  • Duration and Scope 
  • Opportunities of earning while learning. 
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