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Content Writing and WordPress Blog Publishing For Interns
Learn Content Writing and WordPress Blog Publishing with A. A. …
What you'll learn
Content Writing Module for Interns
Week 1: Introduction to Content Writing for Education
• Day 1-2: Overview of AABECS and Admission Companion’s tone and audience.
o Explain the conversational, approachable tone.
o Audience overview: Students (ages 16-65), parents, and educators.
• Day 3-4: Understanding SEO basics.
o Keyword research, using free tools like Ubersuggest or Google Keyword Planner.
o How to integrate keywords naturally into content.
• Day 5: Crafting compelling headlines.
o Exercise: Write 5 headlines for a blog post about Post-UTME preparation.
Week 2: Structuring a Blog Post
• Day 1-2: Writing effective introductions.
o Teach how to capture attention within the first few lines.
o Exercise: Write an introduction for a post on A'Level programs.
• Day 3-4: Body of the post.
o Break content into clear sections (subheadings, bullet points).
o Use simple language, short paragraphs.
o Exercise: Write a section of a post on admission scams and how to avoid them.
• Day 5: Writing conclusions and call-to-action (CTA).
o Guide them to summarize key points and add a CTA.
o Example: “Click here for our complete guide to successful admissions.”
Week 3: Editing and Proofreading
• Day 1-2: Editing for clarity and readability.
o Teach them to shorten sentences, remove jargon, and improve flow.
• Day 3-4: Proofreading for grammar and consistency.
o Introduce Grammarly or similar tools for error detection.
• Day 5: Peer review.
o Pair interns to review and give feedback on each other’s work.
WordPress Publishing Module
Week 4: Basics of WordPress
• Day 1: Introduction to WordPress.
o Overview of the WordPress dashboard, understanding posts, and pages.
• Day 2-3: Adding a new post.
o How to write directly in the editor, format text, and use subheadings.
• Day 4: Adding media.
o Uploading images, adding alt text, and embedding videos.
• Day 5: Scheduling and publishing posts.
o How to set publish dates and review the post for errors before publishing.
Week 5: Advanced WordPress
• Day 1-2: Using plugins (Yoast SEO, social sharing plugins, etc.).
o Optimize posts for SEO using Yoast.
• Day 3-4: Managing categories and tags.
o Organize content effectively using categories and tags.
• Day 5: Tracking post performance.
o Introduce Google Analytics or built-in stats to monitor engagement.