About This Course
Welcome to Content Writing and WordPress Blog Publishing For Interns course. This course is designed for interns at AABECS and it is expected to run for 5 weeks.
In the course, you’ll learn the rudiments of content writing in education niche, and how these contents are published into our blog. Although, our focus is on admissions, knowledge acquired can be applied to other niches of writing.
There may be live sessions via Google meet, we hope you find time to attend these meetings. We also have inserted topic by topic questions to test your knowledge as you go.
We expect you to check in every day, and submit all assignments as at when due. Also use additional materials we attach or recommend during the course of these lessons.
Are you ready? Find the “Enroll Now” button to start studying.
Learning Objectives
Content Writing Module for Interns
Week 1: Introduction to Content Writing for Education
• Day 1-2: Overview of AABECS and Admission Companion’s tone and audience.
o Explain the conversational, approachable tone.
o Audience overview: Students (ages 16-65), parents, and educators.
• Day 3-4: Understanding SEO basics.
o Keyword research, using free tools like Ubersuggest or Google Keyword Planner.
o How to integrate keywords naturally into content.
• Day 5: Crafting compelling headlines.
o Exercise: Write 5 headlines for a blog post about Post-UTME preparation.
Week 2: Structuring a Blog Post
• Day 1-2: Writing effective introductions.
o Teach how to capture attention within the first few lines.
o Exercise: Write an introduction for a post on A'Level programs.
• Day 3-4: Body of the post.
o Break content into clear sections (subheadings, bullet points).
o Use simple language, short paragraphs.
o Exercise: Write a section of a post on admission scams and how to avoid them.
• Day 5: Writing conclusions and call-to-action (CTA).
o Guide them to summarize key points and add a CTA.
o Example: “Click here for our complete guide to successful admissions.”
Week 3: Editing and Proofreading
• Day 1-2: Editing for clarity and readability.
o Teach them to shorten sentences, remove jargon, and improve flow.
• Day 3-4: Proofreading for grammar and consistency.
o Introduce Grammarly or similar tools for error detection.
• Day 5: Peer review.
o Pair interns to review and give feedback on each other’s work.
WordPress Publishing Module
Week 4: Basics of WordPress
• Day 1: Introduction to WordPress.
o Overview of the WordPress dashboard, understanding posts, and pages.
• Day 2-3: Adding a new post.
o How to write directly in the editor, format text, and use subheadings.
• Day 4: Adding media.
o Uploading images, adding alt text, and embedding videos.
• Day 5: Scheduling and publishing posts.
o How to set publish dates and review the post for errors before publishing.
Week 5: Advanced WordPress
• Day 1-2: Using plugins (Yoast SEO, social sharing plugins, etc.).
o Optimize posts for SEO using Yoast.
• Day 3-4: Managing categories and tags.
o Organize content effectively using categories and tags.
• Day 5: Tracking post performance.
o Introduce Google Analytics or built-in stats to monitor engagement.
Material Includes
- An Ebook on Copywriting
- Resources on Content Writing
Requirements
- There are no software or materials needed
- You'll be equipped with confidence and skills during this course, so simply need a willingness to learn
Target Audience
- Those looking to get into content writing space
- People wanting to improve their confidence in writing, or hone existing skills
- Both beginners and experts - this course has lots of little known techniques included.
Curriculum
14 Lessons25h 20m
First Interaction
Introductory meeting that discussed what the internship is about.
First Interaction (Audio)37:36
Class 1: Introduction to Content Writing and AABECS Brand Strategy
Now let's know about this brand and also gain insight into content writing for education.
Class 2: Audience, Voice and Content Sourcing
Let's understand where and how we source contents, including the tone and voice we used in delivering it to our audience.
Class 3: Basics of SEO
Let's dive into the world of Search Engine Optimization
Class 4: Crafting Compelling Headlines
Now we've Chosen a topic, done keyword research, how do we make our headline appealing to the readers? This is what this lecture will take care of.
Week 2 | Structuring a Blog Post
Welcome to the second week of this training.
STRUCTURING A BLOG POST
In today’s fast-paced digital world, every word counts. Whether you're posting on a blog, social media, or an internal platform, capturing your audience's attention and keeping them engaged is an essential skill. This scheme of work is designed to take you step-by-step through crafting posts that not only captivate readers but also encourage them to return for more. From hooking your audience with an impactful introduction to structuring content for readability and crafting a strong, memorable conclusion, each section equips you with techniques to make your writing stand out.
WHAT TO LEARN THIS WEEK
1. Writing an Effective Introduction
Your opening lines are crucial—they determine whether your readers stay or scroll away. This module dives into strategies for crafting introductions that grab attention right away. Learn how to pique curiosity and set the stage for an engaging read, ensuring your audience is hooked from the start.
2. Building the Body of Your Post
The body of your post is where you deliver your message, and clarity is key. This section covers how to organize content into clear, digestible chunks using subheadings, bullet points, and short paragraphs. Discover tips on using simple, direct language to make your content accessible and enjoyable, keeping your readers engaged from start to finish.
3. Crafting a Conclusion and Call-to-Action (CTA)
An effective post doesn’t just end—it leaves a lasting impression. In this final module, you’ll learn how to summarize your main points effectively and create a compelling call-to-action that keeps your audience engaged beyond the page. Encourage readers to explore more content, share the post, or come back for future updates.
With this scheme of work, you’ll have the tools to transform any topic into content that resonates, connects, and builds a loyal audience. Let’s start crafting posts that not only inform but inspire!
Week 3 : Editing, Proofreading and AI in Content Writing
Welcome to week 3, everyone will be on the same level as you'll be writing your first article this week.
Also, there will be a peer to peer review.
You'll also be learning interesting writing secrets, including improving your writing skills using AI tools.
Ahead of the class, please read as many articles as possible on admissioncompanion.com and other blogs.
You are not a writer when you don't read.
I'll see you soon in week 3 lectures. Don't miss it.
Your Instructors
Abdulazeez Badmus
Educational Consultant
Educational Consultant - Tech Enthusiast - Nursing Student - Content Writer - Web Designer
Yusuf Adebanjoko
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Hon Sir Josh
W3b3 Content Writer
Joshua David
(Hon. Sir Josh in Web2, the_sir_josh in Web3)
I am Joshua David, though most people know me as Hon. Sir Josh in the Web2 world or the_sir_josh in Web3 circles. I am dedicated student of Chemistry at Obafemi Awolowo University, where I’m also honored to serve as the Deputy Speaker of the Great Ife Student Union. Balancing my passion for science and leadership, I’m always excited to connect, learn, and make a positive impact.
When it comes to content, I am all in. I write for blogs and online news outlets, but my main focus is ghostwriting in the Web3 space. From exploring decentralized tech to creating tailored, engaging stories, I am constantly working to bring the latest in Web3 to life.
Besides writing, I am into web design, public relations, and have a soft spot for all things tech and innovation.
As a Web3 researcher, influencer, and advocate, I aim to bridge the gap between technical knowledge and relatable content. My goal? To make Web3 accessible and exciting for everyone, while building a community that thrives on collaboration and shared knowledge.
Let’s connect and explore this evolving space together!
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Free
Material Includes
- An Ebook on Copywriting
- Resources on Content Writing
